Vacant job

Are you motivated by working at the intersection of brand, marketing, and analytics? Then this might be for you! PostNord Sweden is now recruiting a Marketing Insight Manager with the task of providing the marketing department with insights and data to define brand strategy, set goals and budgets, and provide relevant insights for campaigns and activations. PostNord is in an exciting position – we have a strong market position but we still have much to develop and improve. We aim to become the most attractive brand on the market so that more people choose us more often, where your contribution in finding insights in our market data is crucial for our success.

You, us, and the job

In the role of Marketing Insight Manager, you belong to the Brand and Marketing team, which consists of approximately 10 colleagues in various areas of expertise. In this role, you are responsible for collecting and analyzing relevant data for the marketing department's business planning, Brand Tracking, and strategic goal achievement against KPIs. You handle measurement and follow-up of various activities in our channels. Your role is a key position in budgeting and scenario planning in close collaboration with the Media Manager and Marketing Strategist. You will also build relationships with external partners for measurement and delivery of data and insights. The Marketing Insight Manager reports to the Marketing Director, and your workplace is our unique headquarters, Arken in Solna.

What you will do

• Collect, structure, and analyze data regarding customer behavior, campaigns, and performance.
• Produce insight-driven decision support and recommendations that support strategic marketing decisions.
• Develop and monitor KPIs related to brand awareness, customer satisfaction, and campaign efficiency.
• Conduct market and competitor analyses to identify trends, threats, and opportunities.
• Work with segmentation and target group analyses to optimize PostNord's communication.
• Create dashboards for reporting to relevant stakeholders.
• Ensure data quality and develop methods for measurement and tracking.

Who you are

• Analytical and data-oriented: you are accustomed to turning data and insights into strategy, campaigns, and activations.
• Detail-oriented: you enjoy diving deep into analyses and looking at how we can best calibrate different variables to achieve the best effect.
• Collaborative: you handle cooperation with many different partners and dependencies in your work effectively.
• Confident and stable: you are completely comfortable presenting to larger groups and arguing for various initiatives and decisions with senior stakeholders.
• Meticulous: it is the small details that make a big difference in the long run.
• You are unique: We place great emphasis on your personal qualities.

What you bring with you

• An academic degree in marketing, economics, or statistics.
• At least 10 years of experience as a strategic consultant or in larger companies with a complex internal structure.
• Extensive knowledge of modern brand strategic models.
• Several years of experience leading both qualitative and quantitative methods and analyses.
• Previous experience in growth-focused work environments.
• Proficiency in Office 365 at a high level.
• Good knowledge of Swedish and English, both spoken and written.

Why we exist

We move things forward; through parcel and logistics solutions, we help people, businesses, and society develop forward in a sustainable and profitable way. We are in constant transformation and work consistently to develop both our offering and our employees. At PostNord, people with different backgrounds and experiences work together, and you become part of a workplace that actively works with diversity. We are PostNord – a fantastic company to work and grow with. Read more at postnord.se.

Welcome with your application

Welcome with your application! In this recruitment, the advertising will take place over the summer holidays, after which the actual selection process will begin in August. In the selection, we use screening questions, video recordings, and occupational psychological tests as needed. The position is a permanent employment starting as agreed. If you have any questions about the position, contact Talent Acquisition Specialist - Casper von Sivers at [email protected]. We look forward to hearing from you! For union contacts, see Union Contacts.

Day and night we are on the move – from one person to another, from one company to another. Every day we deliver over 4.5 million letters and 600,000 parcels. Every shipment is important – mail, parcels, and logistics enable relationships and business. Here you get to influence!

PostNord is the leading provider of parcel and logistics services to, from, and within the Nordic region. We have over 26,500 employees and as one of the largest employers in the Nordics, we take significant social responsibility. We offer an attractive and developmental workplace where employees can grow and thrive. With us, you get fair working conditions according to collective agreements, pension benefits, wellness allowances, and other benefits through our own employee foundation, PostNord Plus. We prioritize both our customers and our employees, believing that development and career opportunities are the foundation for being an attractive employer for staff and a total supplier for our customers.

We are leading the industry into a low-carbon economy, with the goal of becoming fossil-free by 2030. We continuously work to reduce our environmental impact by investing in fossil-free transport and developing sustainable solutions for our customers and employees. With our expertise and unique distribution network, we are developing the prerequisites for future communication and trade.